Adgentek LLC
The rules every Buyer transacting through the Adgentek Services agrees to, across OpenRTB, direct purchasing, and agentic advertising via AdCP.
Effective July 2026
These Adgentek Program Policies (the “Policies”) apply to all buyers, demand partners, agencies, and advertisers (each, a “Buyer”) that purchase inventory or deliver advertising through the Adgentek Services under an Adgentek Demand Partner Agreement or other written agreement with Adgentek LLC (the “Agreement”). The Policies cover every transaction mode, including OpenRTB, direct platform-based purchasing, and agentic advertising through AdCP and other supported agentic protocols. Capitalized terms not defined here carry the meanings given in the Agreement. Where these Policies and the Agreement conflict, the Agreement controls.
All ads, creatives, landing pages, and associated materials must comply with applicable laws and self-regulatory frameworks, including consumer protection and advertising law, FTC guidance, and NAI and DAA guidelines. Required disclosures, endorsement, testimonial, material connection, are the Buyer’s responsibility.
Ads must not:
Regulated products and services, including alcohol, gambling, financial services, and health products, may be promoted only in full compliance with applicable law and any publisher restrictions communicated for the relevant inventory.
Ads that are materially generated or substantially modified by generative AI systems must meet all applicable disclosure and synthetic-media labeling requirements, and must not use the name, voice, image, or likeness of any real person without verifiable consent.
Where an ad renders inside an AI application, assistant, or other agentic experience, it must be clearly identifiable as advertising under applicable law and the relevant publisher’s disclosure conventions. Ads must not impersonate or falsely imply endorsement by the AI platform, agent, or publisher, must not pass as organic, non-commercial output or a factual answer from the AI system, and must not deceive end users about the commercial nature of the content.
No ad, creative, or protocol request may contain content designed to manipulate, jailbreak, or exploit an AI platform or agent, to cause an AI system to violate its provider’s safety policies, or to exfiltrate system prompts, private context, or protected data. Violations of this section result in immediate removal and may result in suspension.
Buyers must not generate, and must not permit any third party to generate, impressions, clicks, conversions, or installs through automated, deceptive, or manipulative means, and must not knowingly bid on or deliver ads against inventory the Buyer has identified as generating invalid traffic.
Personal data and service data received through the Adgentek Services may be used only as permitted by the Agreement and the applicable Data Processing Agreement. Buyers must honor all privacy and consent signals transmitted with requests, including TCF, GPP, US privacy signals, and Global Privacy Control. Buyers must not:
Buyers must use commercially reasonable efforts to respect advertiser, domain, and category block lists and other publisher restrictions communicated by Adgentek, and must treat such lists as Adgentek confidential information.
Adgentek has no obligation to monitor or pre-screen ads, but may remove, block, or refuse to serve any ad, and may suspend or throttle access to the Adgentek Services in accordance with the Agreement, where Adgentek reasonably believes these Policies have been violated or that an ad is potentially harmful to publishers, end users, or the Adgentek Services.
Adgentek may update these Policies from time to time by posting the updated version to this page, and will use commercially reasonable efforts to notify Buyers of material updates. Continued use of the Adgentek Services after an update constitutes acceptance of the updated Policies.
Questions about these Policies: hello@adgentek.ai